It’s no secret that integration is an increasingly important growth mechanism for businesses, but don't forget that integration is also a key indicator of another highly important business metric – churn.

If your customer base is tasked with cobbling together solutions for their integration needs on their own, then you will end up with customers who churn because:

1. They lacked the technical skills or resources to develop a solution
2. The required API solution was cost prohibitive
3. Time to implement significantly decreased the benefit to their organization
4. The available solutions were too unreliable for business critical operations
5. The problem was too complex for non-experts to solve.

Flip the Script

If 9 out of 10 customers struggle to integrate your product into their tech stack, then you’ve got a serious problem.

Some of the largest companies in the world have proven that people are very willing to adopt easy to use and reliable products even if that comes at the cost of reducing extreme customization options.

In order to flip the script on integrations, it’s time we all take a bite out of Apple’s play book and “Think Different."

“Connect everything to everything” iPaaS tools simply aren’t getting the job done.

In order for 9 out of 10 customers to succeed with integrations, they need to be given tools that are purpose built and extremely simple to implement.  By baking in business logic, functionality, and providing a simple setup experience, the end-user’s room for error is exponentially decreased.

Sticky Situation

By providing stable, high impact, and easy to implement integration solutions to your user base you are setting them up for success with your platform long term. Your product becomes a valued part of their tech stack instead of an outcast that doesn’t play well with others.

Ultimately your integration success rate has a huge impact on the long term stickiness of your product and the growth of your business.

Learn more about how Ample can help you retain your existing customers and win new ones. Schedule time below